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Windows Desktop operating system

Windows 10 has two core editions: Professional and Enterprise (see editions comparison). It is licensed on a per device basis. One license grants the right to install and use one instance of the product on one device in a physical or virtual operating environment.

Windows Desktop Offerings Available Through Volume Licensing

Product Description

Windows 10 Pro Upgrade

Windows 10 Pro is designed for small and medium businesses and enables organizations to manage their devices and apps, protect their business data, facilitate remote and mobile scenarios, and take advantage of cloud technologies. Windows 10 Pro devices are a good choice for organizations that support CYOD programs and “prosumer” customers. The Windows 10 Pro Upgrade in Volume Licensing upgrades a device from a previous version of Windows Pro.

Windows 10 Enterprise E3

Windows 10 Enterprise E3 builds on Windows 10 Pro by adding more advanced features designed to address the needs of large and mid-size organizations. Examples include advanced protection against modern security threats, the broadest range of options for operating system deployment and update control, and comprehensive device and app management. Windows 10 Enterprise E3 is available per device or per user and includes Software Assurance in some Volume Licensing programs.

Windows 10 Enterprise E5

Windows 10 Enterprise E5 is for organizations that want to take advantage of everything in Windows 10 Enterprise E3 with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP), a new service that helps enterprises detect, investigate, and respond to advanced attacks on their networks. Windows 10 Enterprise E5 is available per device or per user and includes Software Assurance in some Volume Licensing programs.

Windows 10 Enterprise LTSC

Windows 10 Enterprise LTSB is designed for systems that have strict change management policies with only security and critical bug fixes. By using a Long-Term Servicing Branch, you can apply regular Windows 10 security updates for specialized devices while holding back new-feature updates for an extended period of time (up to 10 years).

Windows Virtual Desktop Access (VDA) Subscription License

The Windows VDA subscription license provides the right to access virtual Windows desktop environments from devices that are not covered by a Volume Licensing offer that includes VDA rights, such as thin clients. Windows VDA is available on a per device or per user basis.

 

If no operating system is installed on your organization's computers and you want to install Windows 10 Pro, then you need to purchase one of the following:

  • MICROSOFT GET GENUINE KIT FOR WINDOWS 10 PRO - LICENSE - 1 PC - Legalization - Open License - Single Language
  • WINDOWS 10 PRO - LICENSE - 1 license - download - ESD - 32/64-bit - All Languages

Below is an overview of the different types of Windows OS piracy:

Mislicensed Software

  • Purchased PCs without an OS pre-installed or with Linux, FreeDOS  or OOS (other operating system) installed, and then used a  Microsoft VL Agreement to install the full Windows desktop operating system.

Version Piracy

  • Purchased PCs with Windows Home Premium, Home Basic, or Starter editions and then used a VL Agreement to upgrade to Windows Business or Windows Ultimate. 
  • Purchased PCs with Windows Home edition or Starter edition and then used a commercial VL Agreement to upgrade to Windows Professional.

Pirated Software

  • Installed Windows software using leaked or stolen Volume License Keys (VLKs).
  • Downloaded software online or from unknown or counterfeit sources.
  • Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs.
  • Purchased from an OEM that used a single license on multiple PCs (called hard disk loading). 

Windows Legalization Solution for scenarios written above: 

MICROSOFT GET GENUINE KIT FOR WINDOWS 10 PRO - LICENSE - 1 PC - Legalization - Open License - Single Language

Licensing Logic: What's the difference between OEM, Retail and Volume Licenses?

There are several different channels through which you can purchase a license. These are FPP (Full Packaged Product), OEM (Original Equipment Manufacturer) and Volume Licensing. So, what are the key differences between the channels and what impact do they have on your licensing rights? The main difference between the channels is the usage rights you receive with the software.

Let us start off by looking at FPP licences (Retail).
FPP licenses are purchased at retail and provide a quick and convenient way for customers requiring less than five licenses to purchase their software. Licenses sold through FPP are either full licenses or upgrade licenses. A full license does not require any pre-existing versions of the software to be on the machine it is installed on, whereas an upgrade license allows you to cost effectively upgrade to a newer version of software that you are already licensed for.

When you purchase FPP software you are entering into an agreement with Microsoft stating that you will adhere to the usage rights associated with the software. These rights include details such as downgrade rights, which you generally do not get with FPP software; how many devices you are allowed to install the software on; whether you have the right to move the software to another computer (transfer rights) or not; and nowadays whether you are allowed to use the software for commercial use or not.

The usage rights for FPP software are laid out in the Microsoft Software License Terms document, which can be downloaded from this site.

Microsoft also provides limited support services for software that has been licensed via the FPP channel, details of which can be found here.

OEM software is software that comes pre-installed when you purchase a new computer. So, for instance, when you purchase a new PC it might come with an OEM licensed copy of Windows 10 Pro pre-installed on it. One of the key benefits of this is that you then know that the software has been installed correctly and is working properly and if there are any issues it is the responsibility of the computer manufacturer or installer to provide support rather than Microsoft.

Again, OEM software usage is ruled by the Microsoft Software License Terms document. So, for instance, it will detail that with Windows 10 Pro licensed via OEM you do get limited downgrade rights in that you can downgrade as far back as two earlier versions if you so desire, either to Windows 8 Professional or Windows 7 Professional. But that there are no transfer rights, so the software may not be removed from the PC it was originally installed on and installed on another, however, you are allowed to transfer the PC complete with the OEM licensed software to a new user if required.

Officially only computer builders are allowed to buy and install OEM licenses on computers for sale to someone else. A computer builder cannot use an OEM license on a computer for their own use.
Officially, consumers/end users are not allowed to use OEM licenses on their own computers.

You can find Windows 10 Pro OEM license on AMAZON for approximately $99, but consumers/end users are not allowed to use OEM licenses on their own computers.

The third channel you may purchase software through is Volume Licensing. There are a number of volume licensing agreements you can purchase through and these agreements have been tailored to suit the differing requirements of all sizes and types of organization. There are agreements aimed at the small to medium sized business in the form of Open and Open Value, and agreements aimed at medium to large organizations in the form of the Select Plus and Enterprise Agreements.

Usage of software purchased through these agreements is controlled by several factors; the agreement itself may contain some usage rights specific to purchasing through that agreement, but the usage rights per product can be found in the Product List document and the Product Use Rights (PUR) document. You can download the Product List and PUR here.

For example, with an Open License Agreement the transfer rights for software are detailed in the Open License Agreement document itself, stating that licenses may only be transferred once they have been fully paid for and that they can only be transferred to affiliates or a third party as part of a divestiture or merger. So, it is always important to check the agreement documents as they will detail rights that are specific to the agreement itself, but what about the more general terms?

Well this is where documents such as the Product List and PUR come into play. The Product List provides monthly information about Microsoft Software and Online Services licensed through the volume licensing agreements, and details software availability through the different agreements, as well as Software Assurance migration paths, step-up licenses and available promotions. The PUR goes into detail on the general volume licensing terms for each licensing model plus any product-specific use rights. All these documents together can be used to determine the license terms for products purchased through specific agreements.

For example, when you purchase Windows 10 Pro through Volume Licensing the license is an upgrade license only. This means that the device must already be licensed for a qualifying operating system before installation of the Windows Upgrade. The Product List contains all the detail behind this including a list of the qualifying operating systems per agreement, whereas the PUR goes into more detail on where Windows 10 Pro may be installed and who can access the software either locally or remotely.

Other important product rights you receive when purchasing your licenses through volume licensing are re-imaging and full downgrade rights. Downgrade rights are detailed in the PUR, and you may find detail on re-imaging rights in the specific agreement documents. However, there is a very useful re-imaging brief that goes into all the detail you may need and you can download that here.

So, to wrap up, we have seen that there are a number of different ways for you to purchase your licenses, and the availability of software does vary through those channels, but the main impact on the licenses of buying through FPP, OEM or Volume Licensing is the usage rights you gain with the software.

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Corporate licenses

Windows 10 Professional GetGenuine (GGWA)

A Get Genuine Windows Agreement (GGWA) license gives you the right to start using Windows Professional on current and previous versions on the licensed device. Minimum purchase - 5 licenses.

License for one device
FQC-09478 Microsoft Get Genuine Kit for Windows 10 Pro - License - 1 PC - Legalization - Open License - Single Language $177.05
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Windows 10 Professional Upgrade

A Windows Professional Upgrade license provides the right to upgrade the full Windows Professional license from previous versions on the licensed device (the full licenses include OEMs, Boxes and GGWA).

Windows Professional upgrade license for one device
FQC-09525 Windows 10 Pro - Upgrade license - 1 device - Open License - Single Language $176.83
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Windows 10 Enterprise Upgrade LTSC

A Windows Enterprise 10 Upgrade Long Term Servicing Branch (LTSB) license gives you the right to upgrade the full Windows Professional license from previous versions on the licensed device (OEM, Box and GGWA are all full licenses). By using a Long-Term Servicing Branch, you can apply regular Windows 10 security updates for specialized devices while holding back new-feature updates for an extended period of time (up to 10 years).

The next release will be in 2019 according to Microsoft, and it won't be called LTSB anymore but LTSC. LTSC stands for Long-Term Servicing Channel, and it is the new term for that special branch for Enterprise customers.

Windows Enterprise upgrade license for one device
KW4-00190 Windows 10 Enterprise LTSC 2019 - Upgrade license - 1 license - Open License - Single Language $279.74
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Windows 10 Enterprise

There are two core Windows 10 Enterprise offers: Windows 10 Enterprise E3 and Windows 10 Enterprise E5. Each of these can be purchased on a per device or per user basis and they are available only through Volume Licensing, including the Cloud Solution Provider program. 

Windows 10 Enterprise E3

Windows 10 Enterprise E3 builds on Windows 10 Pro by adding more advanced features designed to address the needs of large and mid-size organizations. Examples include advanced protection against modern security threats, the broadest range of options for operating system deployment and update, and comprehensive device and app management. Customers with devices running Windows 10 Enterprise will be able to take advantage of the latest security and feature updates on an ongoing basis, while having the ability to choose the pace at which they adopt new technology. Windows 10 Enterprise E3 is available on a per device or per user basis.

 
Windows 10 Enterprise E5

Windows 10 Enterprise E5 is the newest offer for customers who want to take advantage of everything in E3 with the addition of Windows Defender Advanced Threat Protection (Windows Defender ATP), a new service that helps enterprises detect, investigate, and respond to advanced attacks on their networks. 
Building on the existing security defenses in Windows 10, Windows Defender ATP provides a new post-breach layer of protection to the Windows 10 security stack. With a combination of client technology built into Windows 10 and a robust cloud service, it can help detect threats that have made it past other defenses, provide enterprises with information to investigate the breach across endpoints, and offer response recommendations.

With Windows 10 Enterprise, you can take advantage of the following features and capabilities not available in Windows 10 Pro. 

Feature 

Description

Device Guard 

Device Guard puts you in control of your environment with rigorous access controls that help protect the Windows system core and prevent malware, untrusted apps, and executables from running on your devices. 
For more information, see Introduction to Device Guard

Credential Guard

Credential Guard helps protect user access tokens from being hacked by storing them inside a secure hardware isolated container, defeating a key tactic used to compromise networks. 

Windows To Go Creator 

Allows the creation of a fully manageable corporate desktop running Windows 10 Enterprise edition on a bootable USB drive.

Start screen control

Enables IT to control the Start screen layout that users will see (but cannot change) through centrally managed Group Policies. 

DirectAccess

Allows remote users to seamlessly access resources inside a corporate network without having to launch a separate VPN.

BranchCache

Allows users’ PCs to cache files, websites, and other content from central servers, so content is not repeatedly downloaded across the wide area network (WAN). 

AppLocker 

AppLocker helps IT pros determine which applications and files users can run on a device (also known as “whitelisting”). The applications and files that can be managed include executable files, scripts, Windows Installer files, dynamic-link libraries (DLLs), packaged apps, and packaged app installers. For more information, see AppLocker

Virtual desktop infrastructure (VDI) enhancements** 

Enhancements in Microsoft RemoteFX and Windows Server 2012 R2 provide users a rich desktop experience with the ability to have RemoteApps look more like local apps, adjust screen resolution and orientation on demand, and reconnect to your desktop quickly across any type of network (LAN or WAN) for VDI scenarios. 

**Requires Software Assurance 

Managed User Experience

With the managed user experience capabilities included in Windows 10, you can create a consistent, predictable experience for users across the organization and configure devices for single-purpose scenarios. 

Application Virtualization (App-V)


This feature makes applications available to end users without installing the applications directly on users’ devices. App-V transforms applications into centrally managed services that are never installed and don't conflict with other applications. This feature also helps ensure that applications are kept current with the latest security updates

Windows Defender Advanced Threat Protection (WDATP) NEW

Windows Defender Advanced Threat Protection (WDATP) provides a new post-breach layer of protection to the Windows 10 security stack. It gives you the ability to detect, investigate and remediate advanced attacks and data breaches on their networks.  
With a combination of client technology built into Windows 10 and a robust cloud service, it helps detect threats that have made it past other defenses, provides enterprises with information to investigate the breach across endpoints, and offers response recommendations. 
Windows Defender Advanced Threat Protection is available only with Windows 10 Enterprise E5 and Windows 10 Education E5

 



Windows 10 Enterprise E3 Upgrade (per device or per user)

Windows 10 Enterprise E3 Per Device or Per User Upgrade license is a Windows Enterprise 10 Upgrade with Software Assurance (SA) subscription. License provides the right to upgrade the full Windows Professional license of previous versions on the licensed device (the full licenses include OEM, Boxes and GGWA). 

Windows Professional upgrade license for one device (per year)
KV3-00262 Windows Enterprise - Upgrade & software assurance - 1 license - Open License - Single Language $317.83
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Windows 10 Enterprise upgrade license for one user (per month). Could be installed on 5 PCs.
CSP-ELIT-ea47f93bf784 Windows 10 Enterprise E3 $7.00
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Windows 10 Enterprise E5 Upgrade (per user)

Windows 10 Enterprise E5 Per User Upgrade license is a Windows Enterprise 10 Upgrade with Software Assurance (SA) subscription. This license provides the right to upgrade a full Windows Professional license of previous versions on a licensed device (full licenses include OEM, Boxes and GGWA)

Windows 10 Enterprise upgrade license for one user (per month). Could be installed on up to 5 PCs.
CSP-ELIT-1a9e456ac2f0 Windows 10 Enterprise E5 $11.00
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Virtual Desktop Access (VDA)

A VDA license must be purchased for each device that accesses instances of Windows desktop running remotely in a virtual environment. Each VDA license allows you to run no more than four instances of Windows current or previous versions in virtual operating system environments and remotely access them from a licensed device for simultaneous use by one (primary) user. The main users of devices with a VDA license can connect to their virtual OSs not only with a licensed device, but also with additional devices not belonging to the organization.

License for one device (device/year)
4ZF-00014?12MO WINVDAPerDevice Sngl MonthlySubscriptions-VolumeLicense OLV 1License NoLevel AdditionalProduct PerDvc 1Month $122.56
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Electronic Software delivery (ESD)

Windows 10 Professional ESD (Electronic Software Download)

Windows 10 Professional Electronic Software Download license gives you the right to start using Windows 10 Professional on a licensed device. The product use rights are governed by the End User License Agreement (EULA), which the user must read before installing the product and agree (or disagree) to comply with its terms.

EULA allows to transfer Windows 10 to another device and does not allow the use of previous versions of Windows.



Windows 10 Home (Digital Code)

Windows 10 is your partner in making things happen. Get fast start-ups, a familiar yet expanded Start menu and great new ways to get stuff done, even across multiple devices. You'll also love the innovative features like an all-new browser built for online action.  Email delivery with digital code. 

Microsoft Windows 10 Home (Digital Code): 

  • Built-in security features
  • Snap 4 things on the screen at once
  • Microsoft Edge
  • Works on multiple devices and screens
  • Windows Hello
  • Works with Xbox One

What is Electronic Software Download or Digital Code product?

Electronic Software Download or Delivered product is just like box software equivalent.  This is a full version of the software, usually with the exact same End User License Agreement (license/use rights).  The customer downloads the product directly to their computer from the Publisher site or a secure source endorsed by the Publisher rather than installing from a disk.  The download link, instructions and license key are sent to the customer via email; usually within 1-3 hours from purchase (deliveries can take up to 24 hours).  There are no returns or refunds on electronic software delivery products.  Product keys are available if lost, and product can be re-installed if needed.  For Services, the key that is sent is all that is needed to activate the service from the manufacturer’s site. 

License for one device
KW9-00265 Windows 10 Home - 1 PC - download - 32/64-bit N/A
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